While it may seem overwhelming, its importance cannot be overstated. It’s so important that 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business.
In fact, most internet marketing experts admit that social media marketing is by far, the best way to drive huge amounts of traffic to a website.
While it is important that business owners develop a strategy for using social media, creativity can help business owners create the most effective brand. A creative idea can create brand awareness and attract new customers far beyond what the internet alone is capable of doing.
Creating a brand that engages with customers requires that businesses embrace the online experience and create a brand that people want to associate with their business. Businesses have the unique opportunity of being able to create a brand for themselves that they create for their clients.
With the ability to create a brand that people want to associate with their business, and with the opportunity of driving huge amounts of traffic to a website by utilizing the social media mediums, marketing on social media can be a very powerful way to drive traffic for websites and increase website viewership.
In fact, it can be far more powerful than SEO, in many niche markets. With Google’s recent decision to recognize videos as searchable content, it raises the possibility that video search rankings could surpass organic rankings as early as 2013. In fact, a 2011 study indicated that videos drove 53 times as much traffic to a website as did websites with SEO.
The bottom line is that social media is becoming more important every day and will only continue to grow in importance. With this increased importance comes increased responsibilities, but the increased responsibilities can be one of the business owners’ greatest advantages.